The U.S. Army Cadet Command partners with universities to recruit, educate, develop, and inspire Senior ROTC Cadets in order to commission officers of character for the Total Army; and partners with high schools to conduct JROTC in order to develop citizens of character for a lifetime of commitment and service to the nation. The BBMA’s purpose is to reinforce the positive relationship between the Cadets and the organization during their academic tenure. Develop programs to assist the Cadets with registration, emergency loans, mentorship, personal development, and networking.